{"id":184,"date":"2021-08-23T03:45:19","date_gmt":"2021-08-23T07:45:19","guid":{"rendered":"\/?page_id=184"},"modified":"2025-09-10T04:35:52","modified_gmt":"2025-09-10T08:35:52","slug":"ecommerce","status":"publish","type":"case_study","link":"https:\/\/shinetechchina.com.cn\/en\/case-studies\/ecommerce\/","title":{"rendered":"Magento eCommerce Web Development"},"content":{"rendered":"\t\t
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Case Study:<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Developing a Magento eCommerce Solution for a Global Enterprise<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Magento\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Magento<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PHP<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Awards Finalist<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Goal<\/span><\/div>\n
\n\nDeveloped an e-commerce solution for a renowned U.S.-based international client.\n\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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First Phase<\/span><\/div>\n
\n\nCreated a localized e-commerce website, developed UX features, and rolled out the fully-developed site within 4 months.\n\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Results<\/span><\/div>\n
300-400% increase in sales<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Second Phase<\/span><\/div>\n
\n\nApplied the tried-and-tested solutions to new localized e-commerce websites in over 15 countries.\n\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Magento eCommerce Project Introduction<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At Shinetech, we prioritize our developers, equipping them with a framework to deliver exceptional value to our clients. This commitment is evident in the extraordinary results our teams, regardless of size, achieve in our collaborations. This ethos was central to our development of a Magento-based e-commerce solution for a global enterprise in the US IT industry.<\/p>

Our client sought to establish a localized e-commerce website for their Asia Pacific locations. Our developers embarked on this project with innovative solutions that ultimately surpassed the client\u2019s expectations. The initial website, leveraging our strategies, experienced a 300-400% surge in sales and revenue within just four months of development and its successful launch. Encouraged by this success, we set out to replicate these outcomes across fifteen additional websites globally.<\/p>

How did we accomplish this? In this case study, we’ll showcase how Shinetech’s developers and our unique methodology translated into remarkable achievements.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSee our Magento skillset here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Project\u2019s Development Phases<\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Considering the critical development schedule, the scope of the project, as well as the time needed to transition the project over to our team correctly, Shinetech experts concluded that it would be much more beneficial for the client to split the project into two phases.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Phase 1 \u2013 Build the First Localized Website Using Magento<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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During the initial free 1-week consultation and exploration meetings, our developers set a goal to understand the client\u2019s needs and expectations. Through this 1-week consultation, we were able to gather as much information as possible about the client\u2019s needs and expectations so that we could better understand what they are looking for. After they gathered enough information from the client, our team was now able to put forward a feasible solution based on Magento that was future-proof as well as scalable. We were confident that this kind of solution would be a perfect fit for the client, and it was validated after the results came in.<\/div>
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The client was happy to proceed with our proposed solutions. Since it was an e-commerce site, we incorporated\u00a0in-depth UX analyses\u00a0<\/span>into our solutions in order to register the areas that we could potentially improve further. We also closely collaborated with the client to get a deeper and more comprehensive understanding of their business so that we could deliver market-leading solutions. These custom-tailored solutions would fit them and their customers perfectly.<\/div>
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Within four months, Shinetech successfully launched a brand-new e-commerce platform for the client\u2019s Chinese branch. The results our development team brought far exceeded their expectations and created extraordinary value for them and their customers. The client was genuinely impressed by our work, professionalism, and reliability.<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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UX Optimization <\/b> to Differentiate the Client from the Competition<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When developing the new site, our developers heavily focused on user experience and on improving the customer journey. This approach proved to be essential for the client\u2019s success, as the results showed a 300-400% increase in sales. The Shinetech team proposed, developed, and implemented several solutions for this purpose, backed by continuous customer collaboration, tests, and real-time updates.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1) Intelligence Guide<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In order to improve the users\u2019 shopping experience and implement a significant customer segmentation process, we designed a shopping guide AI applet to distinguish between an enterprise purchaser and an individual buyer. The applet contained a simple yet effective questionnaire that is used for data collection, improving the cost-effectiveness, and integrating products and services up to a certain degree.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2) Click and Collect<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This function provides an option for the website users to make an online purchase, but collect it locally. The users identify the local stores via an interactive map, so they can choose the most convenient store in their vicinity where they\u2019d like to pick up a product. This feature drastically reduced the transportation costs for the merchants while also providing them with more resources to focus on advertising their products and improving brand awareness instead.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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3) Omnichannel Repo<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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designed an online quote and offline trade function for the platform, so that we make sure the merchants\u2019 repo services for specified products are running as intended.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4) Pre-purchase<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Users can pre-purchase products that are on sale but are temporarily out of stock. Users will receive an email or SMS notification when the product has been dispatched and process the payment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5) Auto Restock<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We implemented this feature for recurring, periodic products. It triggers a notification when the volume of available products is lower than previously set. This way, the system itself starts the replenishing process based on the collected data.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Best Global Commerce<\/b> Expansion<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What better way to showcase how much the client\u2019s e-commerce platforms were successful than claiming a prestigious place at one of the world-renowned awards programs? In early 2019, our Shinetech Magento team was nominated for the \u2018Best Global Commerce Expansion\u2019 award category by Adobe. Five team members traveled to the ceremony in Las Vegas to attend the awards event Magento Imagine 2019 hosted by Adobe. It was an excellent opportunity to showcase how supportive we are of our clients\u2019 success.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Phase 2 \u2013 Apply the Proven Solutions for eCommerce Websites in 15+ Countries<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Before phase 2 got off the ground, the client had already witnessed how well Magento solutions worked and how much the localized Chinese e-commerce website grew. So, they decided to proceed with implementing the Magento solutions on their other global e-commerce platforms. Having seen the expertise Shinetech developers brought to the table, they also agreed to appoint us as their primary e-commerce solution provider. We immediately knew what we needed to do to replicate the massive success of the Chinese localized site. The key was not to simply reproduce the original site but to adapt our solutions to the client\u2019s demography, location, and internal admin processes. This situation, in turn, brought different challenges \u2013 overcome the difference in time zones, the differences in cultures, and language barriers. To overcome them, we:<\/p>