Why Your Business Needs a Responsive Website

As Internet usage on mobile devices continues to grow and exceed that of desktop browsers, it is becoming increasingly important for businesses to have a mobile-friendly website. A responsive website enhances usability and can even help boost conversion rates. Read below to learn more about the benefits of responsive design and why you should make the switch for your company’s website.

What is Responsive Website Design?

Responsive website design aims to provide the best user experience, with easy reading and simple navigation. A website with a responsive design is adaptive and adjusts according to the screen size or device. The content, text, images and structure of the site remains the same whether it is being viewed on a desktop, smartphone or tablet browser.

Benefits of Responsive Websites

A responsive website not only improves user experience and functionality, but it also offers SEO benefits that can help your website rank higher in search engines. Before responsive design, some businesses had both a mobile version and a desktop version of their site. Having two separate websites made it harder for mobile sites to rank in search engines because they had to start from scratch. A responsive design enables you to focus all of your SEO efforts on a single URL for a website that is accessible from all devices. 

Also, Google prefers websites with responsive design. A responsive site uses just one URL and the same HTML across all devices, making it more efficient for Google to crawl the site and index the content. Another reason Google approves responsive websites is because having one version of a website makes it easier for users to share and engage with the content on the site. When a user comes across a responsive website that is easy to use and engage with, they will be more likely to share it on social media – another important factor for SEO.

A responsive design can also help lower the website’s bounce rate – the percentage of users who leave after visiting the site, rather than looking at other pages on the site. A high bounce rate shows the search engine that the website is isn’t providing quality content, which can lower its rank in the search results.

Another advantage of a responsive design is that it is cost-effective and easy to maintain. Having a single site can help cut down on maintenance costs and time. Changes only need to be made once and the updates will be visible across all devices.

A responsive website is critical for the success of your business and can put you ahead of the competition. Learn more about our experienced developers and find out how we can help your company make the switch to a responsive website design.

Photo credit: Muhammad Rafizeldi